bernie walsh drawon

bernie walsh drawon

Thursday, December 10, 2015

Premier's Design Award 2015 overall winner

We were very honoured at Cobalt Design to co win the Premier's Design Award 2015  for ASRC Food Justice Truck, which I was the lead creative designer given the task to visualize the concept. The Award was presented by Her Excellency the Hon Linda Dessau AM, Governor of Victoria at a ceremony yesterday evening at Government House in Melbourne. It was an extremely fulfilling project to be involved with and one which is making a real difference to people's lives.
It's also a great example of our Design Thinking process where we combined a diverse range of user insights to achieve a result that works across all levels

The Food Justice Truck, an innovative grocery service that has been designed to offer a healthy and ethical shopping experience for day-to-day consumers and offers a life changing experience to those in the community who need it most. The system has been designed to offer a 75% discount on food purchases to people seeking asylum in Australia.

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